Critical to branding a business, or its goods or services, are: (1) a tagline that effectively describes your company, product or service and (2) an attractive logo to create immediate awareness. Branding is the art and science of differentiating you from your competition. As part of successfully establishing your brand through an effective tagline and logo, you might want to protect the brand, and that is where marketing and legal strategies interwine. Considering this: Why devote resources, time and effort to develop a brand, only to allow your competitors to take all or components of your brand away from you?
Rule #1- Get professional help
Rule #2- Your lawyer may not be the right lawyer for your trademark needs
Rule #3- Decide on an I.P. strategy sooner than later
Rule #4- Protect your trademark
Rule #5- Understand that trademarks are not the only way to protect your I.P.
* Common law rights can be just as powerful as statutory trademarks.
* Federal law protects certain domain names from Cyber Squatters.
* Copyrights are different than trademarks. Learn when to use which set of protections.
* First in time often equates to first in right. So, be able to prove “first-use” by keeping records that document the date you began using your business name.
* If you do business abroad, you should also register your business name there.
* If you go over state lines, you better see a trademark lawyer about your needs, rights and risks. Everything changes when you do business over state lines. Remember the Internet enables you to do business anywhere at any time- day or night! Differentiate or die!